Ola Magaluf opens its Hippy Market

Magaluf now has its very own hippy market! This Thursday, May 26, 2022, the Ola Magaluf welcomes guests to the brand new market, inspired by the Las Dalias de Ibiza, and which aims to create a transformation in tourism of Magaluf.

Forty stands, hundreds of colorful flowers and the Sa Porrassa islet in the background is the key to create a special ambience of the market that will lurk locals and tourists to the popular holiday resort in the southwest to relive the flower power era.

The project was promoted by the Ola Magaluf cultural association, with help from the Town Hall of Calvià, to give one of the world’s most popular party destinations a new touch aimed at families. Mayor of Calvià, Alfonso Rodríguez Badal, along with a crew of government members and the Minister of Tourism, Iago Negueruela, also didn’t miss the opportunity to visit the new initiative.

The upcoming summer season is expected to put a lot of pressure on Magaluf, as Covid has kept holidaymakers off the island for two years. The Ola Magaluf Hippy Market is looking to establish itself as an alternative to the partying, a meeting point for families and couples, but also bring together some of the locals of Mallorca.

Magaluf has long been stigmatized by locals and families for its excessive party culture that has given the destination a blurred reputation. However, in the recent years the area has experienced some changes in terms of more stylish beach clubs, cocktails bars and higher standard hotels.

Director of the Hippy Market, Lourdes Verger, is “excited” about the launch of this new initiative that will run from Thursday to Sunday every week well into October. In an interview, Verger highlights the “enormous quality” visitors will experience when browsing the many stands of the Hippy Market, which boast local produce. “It is a commitment to local and sustainable commerce”, she adds. At the same time, she promise that new events will take place every week at the Hippy Market, so that visitors will have a reason to come back and so that not two visits are the same.

With the new Hippy Market, the municipality of Calvià now offer no less than three evening markets during the summertime. The other two are in Portals Nous and in Port Adriano.

The Hippy Market is an addition to other initiatives that will happen during the summer, such as the Mel Fest, Sonar and Mallorca Live Summer, that will make Calvià a Mediterranean hotspot of live music.

Opening hours of Ola Magaluf Hippy Market

The Hippy Market in Magaluf will be open from Thursday to Sunday, between 7:00 p.m. and 11:00 p.m., until well into October.